The Google review Widget is an online tool that makes collecting and displaying reviews about your website simple and easy. There’s not much that you have to do in order to make the most of the widget, other than installing it on your pages. Once it is in place, you can bet that the Google review widget for website use will provide benefits in more than one way. Here are some examples of how the widget will make a positive difference.
The Popularity of Google
There aren’t many places around the world where Google isn’t the search engine of preference. The sheer reach of Google is something that you want to harness and use for the benefit of your business. Opting to install the widget is one of the ways that you can accomplish that.
Given how the widget makes it easier to collect and curate reviews from multiple sources, it provides a more comprehensive snapshot of what people think about your products. This can only be a good thing for those who go above and beyond to take care of their customers. When someone googles your company name, one of the first things they see is the reviews. That may be what they need to choose your company over a competitor.
Motivation for Site Visitors to Tarry Longer
It’s no secret that people who remain on websites for longer periods are more likely to make a decision to buy something. You must give them reasons to stay a little longer. Along with information about what you do and how your products make a difference, having those reviews easily accessed will accomplish that goal.
Consider what happens when a site visitor comes across the reviews thanks to the widget. Most will stay long enough to read at least five or six reviews. By the time the visitor is ready to stop reading, a decision has been made. That decision may be to come back later, or it could be to proceed with a purchase.
Building Trust With Those Reviews
Trust is key when it comes to attracting new customers and retaining existing ones. Thanks to the Google review widget for website use, it’s all the easier to create the rapport needed to further those relationships. It all has to do with the transparency many people associate with reviews.
The assumption is that the reviews are from people who have actually bought and used your products. They provide an element that no amount of higher quality sales copy can manage. Since the reviews come from those who have bought before and indicate they will do so again, readers tend to be more trusting and also more likely to try one or more of your products for themselves.
Boost Your Search Engine Rankings
You already know that many elements impact search engine rankings. The quality of the written content, descriptions of images, meta-tags, and other aspects help to boost rankings. Did you know that those reviews can also play a role in increasing page ranks?
Relevant information tends to earn attention from Google. It’s hard to imagine how reviews would fail to be relevant. Assuming you have a reasonable number and they do provide details about customer experiences, they can provide reasons to move your pages up a few notches. Greater visibility translates into more opportunities for site visitors.
The bottom line is that adding the review widget provides the potential for all sorts of good things. Add it today and see what happens. It won’t take long to begin reaping the benefits.