Are you looking for tried and tested strategies to establish your brand as an authority?
Are you sick and tired of your competitors always being top of mind to your customers when they need help?
If you’ve been answering “Yes,” then I’m glad you’re here.
In this guide, we’ll cover proven strategies that will help strengthen your brand’s authority.
1. Explore influencer partnerships
Influencers are online celebrities in their own way, with a massive following that you can leverage when you work with them.
Plus, influencers have built relationships and established trust with their followers, allowing them to influence audience purchasing behaviors.
Leverage this for your brand awareness and visibility efforts. Search for the right influencer to help promote your brand, products, and services with tools such as Influence.co.
It simplifies trying to find niche influencers by allowing you to search by location and category. This way, you can find influencers working in the same industry (or niche) and target like-minded customers easily.
Apply advanced search filters such as platform type, number of followers, age, and more.
For instance, if you choose the Fashion category, Active on YouTube and Instagram in the USA, and a total reach of 40,000 to 50 million, you’ll see the influencers matching those in the results.
The platform shows a list of influencers with their starting rates, total social following in specific channels, and more.
Click each one to view the influencer’ profiles, and you can message or invite them to work with you on your marketing campaign.
Find the best-fitting influencers to help promote your brand, widen your reach, drive engagement, and attract new customers.
2. Create compelling content to establish customer loyalty
Create high-quality and compelling content to help position your brand as an authority in your industry while providing value to your customers.
Doing so allows you to present your products as solutions to your potential customers’ problems, enticing them to patronize your business.
Consider these tips to help you provide relevant, compelling content:
- Create educational, practical, attractive, entertaining, and visually appealing content to draw in traffic and drive your audience into acting on your conversion goals.
- Display your value offer or benefit as soon as visitors land on your website. For instance, include “Get content with links” on your landing page to showcase your SEO and digital marketing service’s value and encourage conversions.
- Diversify your content into videos, photos, infographics, images, blog posts, and others—whether on your website, emails, or social media. Doing so lets you provide the appropriate content to the right audiences at the best time.
For instance, audiences in the awareness stage of the customer journey are more likely to respond to a short introduction video of your product than a long onboarding video.
- Use a reliable email marketing service to automate email content delivery, allowing you to stay on top of your relationship-building initiatives.
Leverage value-packed and engaging content to connect with your customers better and boost your brand awareness, recognition, and visibility.
Statistics show that 91% consider reviews as good as personal recommendations, and 93% say online reviews influence purchasing decisions.
The question is: How can you wield social proof to entice your passive visitors to try your products and act on your offers?
The answer: Display positive reviews and ratings, customer testimonials, and social proof pop-ups on your online store, social networking platforms, review sites, etc.
Posting satisfied customers’ excellent experiences with your store is an excellent way to convince prospects of your brand’s reliability and trustworthiness.
Below are some classic examples of how to nail showcasing social proof.
Karmic Cold Pressed Juice displayed five-star ratings and positive user reviews on its site. You can do the same with tools such as Yotpo, TrustPilot, PowerReviews, etc.
Highlight customer testimonials the way California Baby did, dedicating a large, brightly-colored area for it with plenty of negative space:
Another strategy is to back up your product’s quality with recommendations from trusted figures. For example, Wholy Dose presents how doctors and nutritionists loved its products:
GiveMeTap used pop-ups to show who bought its product from which location and when. It tells visitors that real purchases are happening as proof of customer patronage.
Here’s another example: Glow Recipe showcased favorable product reviews by reputable media outlets such as Elle, Glamour, Forbes, and PopSugar, as seen in the image below:
MailChimp shared a video testimonial of how its email templates helped a business increase its sales, forge strong customer relationships, and create a flourishing community.
Exhibit your social proof in many creative platforms and formats to draw your audience’s attention to your products and brand while assuring them of your company’s credibility.
Let other people and companies with real positive experiences with your brand speak for you.
4. Attach meaning to your brand
Strengthen your brand by showcasing its value and making it more meaningful to customers. One way to do that is by connecting emotionally with your audience.
For example, if you run life coach certification programs, narrate aspiring coaches’ pain points and joys in finding the right certifying program. Relate the experience with their personal and professional lives and other ways of tugging at their heartstrings.
Include this strategy in your social media, video, content, or email marketing plan to help shape and map out how you will implement your campaigns, branding, and marketing initiatives.
Another way of making your brand more meaningful is by relating charitable activities to every purchase your customers make.
For instance, every Diff Eyewear purchase provides reading glasses, medicines, eye exams, and surgeries for beneficiaries through a partnership with a charity organization.
Stay on top of your branding materials and assets for seamless web content creation through reliable Content Management Software (CMS).
Strengthen your online business brand now
Your brand is more than your logo or company tagline—it is your identity as a business and how your target market perceives it.
Leverage the tips and tricks in this guide to strengthen your brand and foster trust, drive engagement, build solid relationships to turn visitors into paying and loyal customers.