November 18

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Set up an online shop: Here’s how!


Without sales, the profitability of a company remains limited. Modern times require modern methods. In the course of digitalisation, new types of sales solutions are in demand. For this reason, more and more businesses are setting up their own online shop. This ensures that more customers are acquired and sales figures are generated. Never before has it been easier and cheaper to offer your range of goods than by setting up an e-commerce shop. However, there are a few things to keep in mind so that the project actually succeeds in the end and can increase profits.

Anyone can set up their own online shop

Once a business has been registered, nothing stands in the way of setting up an online shop. Many portals advertise that the shop can be realised within a few clicks, but this quickly turns out to be a fallacy. The reason for this is the requirements of the customers, who want an individual design and need more detailed information on the individual articles available in order to stimulate buying interest. Therefore, if several products have to be entered into the shop system, a lot of working time is lost. Innovative design specifications are implemented by programmers, graphics are also created by designers. Standard online shops can indeed be implemented in just a few clicks, but they limit turnover. If there are many products to choose from, shop operators need an individual solution.

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What interests do customers have and how can they be served?

The number of orders and the speed of purchases and, accordingly, the willingness of customers to make decisions is also brought together under the Shopify Customer Lifetime Value. If you want to know and understand your customers, you should analyse their shopping behaviour in detail and can find out where improvements should be made in the shop system to increase sales. More and more shop operators are therefore exploiting the possibilities of technology to recognise which products are more in demand than others or which items customers decide on more quickly. This not only makes it possible to deduce buying behaviour, but also to improve the use of the electronic shop for end customers.

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Maintaining your own shop system is essential for generating new sales

Setting up an online shop may be quicker than expected, but in order for customers to remain loyal to it, it must be constantly maintained. New articles must also be added to the shop regularly. Furthermore, it is important to control the inventory and to provide the products with sufficient information in writing and pictures so that customers understand what kind of articles they are. Once the shop system is established, nothing stands in the way of increasing sales. A shop on the net is always worthwhile when products are to be presented to a larger mass instead of being tied locally to a point that depends on a walk-in audience.

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The online shop offers advantages for a number of companies in generating new customers

The internet provides numerous advantages for young companies trying to quickly develop a large customer base. Unlike in the past, there are numerous solutions for increasing sales, because in principle the entire world can be opened up as a customer of one’s own product.

Those who nowadays therefore forego the creation of an online shop have to recoup their profits through other channels, which turns out to be a difficult task. The advantages of the online shop are obvious, because it is accessible around the clock and is cheaper than opening and running a shop. Even those who are already active in retail will benefit from the advantages of the online shop and additionally generate new customers. An option that few businesses would want to miss.

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