April 13


Digital marketing for Finnish online casino

With so many online casinos launching their sites nowadays, you might have thought of launching your own online casino. Although it is far from easy to set up your own Finnish online casino, it isn’t impossible. In this article, we will tell you about a few things you have to keep in mind when you are planning to do so. More specifically we will take a look at the digital marketing aspect of the whole ordeal.

How to Start Your Own Casino in 5 Steps

Whenever the Ministry of the Interior will reform the Lotteries Act that has been in place for over 70 years, these will be the 5 steps one must take to set up his or her own Finnish online casino:

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  1. Close a white-label deal

There are many casino software companies that offer complete solutions for entrepreneurs wishing to start their own online casinos. This is the cheapest and most efficient option if you want to start your own Finnish online casino. You could also take the more expensive route, which is developing everything from scratch.


  1. Apply for a license with Veikkaus Oy

When the Lotteries Act is reformed, you will still need to apply for a Finnish gambling license first. This makes sure you are operating as a legal online casino.


  1. Set up a brand

This is where digital marketing comes into the equation. Nowadays players are very high-demanding when it comes to online casino games. You will have to set up a brand that offers value and a fantastic user experience to be able to compete with the multi-billion Euro online casino companies out there. To set yourself apart from other brands, it might be an idea to focus on a particular area of online casino, like suomalaiset kolikkopelit for example.

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  1. Hire staff

You will need quite some staff to run your Finnish online casino properly. It is definitely not something you want to do completely on your own. You will need customer support staff, compliance people, affiliate marketers, and accountants, just to name a few.


  1. Organize a spectacular launch

Once you have completed the 4 steps above, it is time to party and celebrate, or is it? You will need to launch in a spectacular way that attracts players else your costs will be running up very high, without anything coming in. For this reason, it is important to deploy a good customer acquisition strategy and compete with the hundreds of other online casinos.

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Setting up your own Finnish online casino is far from easy, but can be very rewarding when done properly. When the Lotteries Act will be reformed, there will be lots of opportunities in this sector, that is one thing that we can guarantee.

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