Like all industries in the digital age, real estate is facing tough competition from other platforms. Most people turn to their phones for any inquiry or research about homes in the market – not just for looking at options but also for contacting agents.
As a real estate agent, you should make a great first impression. The first impression is far more important now than ever because it is the first step to conversion. Presentation and layout of listing photos play a major role in converting leads into offerings.
A professional listing presentation is key to getting more traffic and results. Would you like to know how to fill your real estate lead pipeline leading into a busy real estate market season? Let’s explore more about what is a listing presentation.
What is a Listing Presentation?
An illustration of the house up for sale that includes all the information is called a listing presentation. It includes different aspects of the property, such as the exterior, interior, and amenities. Depending on your requirements, you can display photos of the front entrance and other photos.
Also, it has information about the property, such as description, price, amenities, location, and condition. It is a listing presentation that gives potential buyers a detailed view of the home. It also allows them to quickly get to know the home intuitively.
It is an important part of any real estate listing because it generates interest from potential customers. Also, it helps highlight certain aspects, such as the price or location of your property.
How to Create a Listing Presentation?
You can create a real estate listing presentation by yourself if you have a basic knowledge of graphic design, but it is recommended to hire someone else to do this job. Also, you can use websites like Fiverr and Up Work to hire professional graphic designers.
If you are using a website to display your listing, you can upload your photos or add them to the site by uploading files through an FTP program. However, if you want to create a beautiful and informative listing presentation, it is suggested that you use a template and the software that helps generate listings in the first place. Most real estate listing sites have templates for listings that you can easily customize according to requirements.
What to Include in a Listing Presentation?
A listing presentation should include all the information about the property. Additionally, it should also include some of the features or amenities that are associated with it. It is an effective way to sell your property and generate more interest from potential customers.
Customers can choose to download a complete listing package if you do not want to display all the listing’s details on your page. This package could be in PDF format, and you can create a password-protected page for these documents. Here are other essential elements to include in your presentation.
About You as an Agent
Your listing presentation should contain details about you as an agent if you are a real estate agent and have a website for your firm. It should have your full name, field experience, and other relevant details, such as sales records.
It will give customers an idea of what to expect from you and your services. You can include your contact details like office location, phone number, email address, and website URL to make it easy for them to contact you.
Your Track Record with Listing and Selling Real Estate
If you are a newbie, it is best to add the name of your past clients and locations. Additionally, if your listing presentation is on a website, you can also show testimonials from happy clients. Also, you can include any other awards or certifications associated with your business.
The Type of Marketing You Use for Listings
There are numerous ways of marketing your listing presentation, depending on the type of business and customer base you have. Discussed below are some of the most effective.
Brochures are still a huge marketing channel for agents. They are the most effective way of presenting your listing presentation. They allow you to make a more personal connection with customers because they can see people in front of the property and get to know about the area easily.
Most real estate professionals use brochures for presentations, but you can also use them if you have developed your presentation style.
2. Open House Announcements
An open house is a great way to market your real estate listing presentation. Since potential customers can come to meet you and the property and ask any questions they may have, you can use this as an effective method of marketing.
Also, you can set up the open house after giving them all the details about your property. You can invite people to come and view your listing presentation in person on a specific date.
Postcards are also a great way of marketing your listing presentation. You can create them and send them out to actual customers and potential customers. Unlike brochures, they do not require printing and can be emailed or mailed directly to customers.
4. Online Newsletters
A newsletter is a great way of building engagement with potential customers, especially consistently. Also, it keeps them informed about property listings and updates that you have to offer.
Additionally, if you are a novice, your newsletter might serve as a resource for learning how to successfully market real estate. You can list all the details in your newsletter as they happen while you are selling a property. You can include special offers; such as discounts or freebies.
5. Email Marketing
Email marketing is a great way of engaging your customers, especially if you have an extensive database. It allows you to send one or two updates to your subscribers. However, it can be time-consuming and may not generate as many results as other methods.
Comparative Market Analysis (CMA)
Comparative Market Analysis refers to a method of pricing your property. This analysis is done by comparing the price of your property with similar properties in the area.
You can use online tools to get the required information to generate accurate results. CMA also includes a report that includes property information, recent sale prices, and data, such as the average price per square foot.
The real estate listing presentation is one of the most vital parts of generating sales for a real estate agent. It effectively showcases what you are offering to your potential customers and makes them want to buy your property. When you are looking for a local expert in listing presentations, it is best to consult with several agents and find the one who will be able to produce quality results.
Several factors make this field unique, including research, knowledge, dedication, and enthusiasm. Sometimes, a listing presentation can increase sales for your properties by more than 100%.