October 19


6 Kickass Strategies to Ace Your Fall Print Marketing

Fall is the time that brings many holidays with it. For brands, this is the time to focus on marketing by keeping the impending holiday season in mind. And when you are doing this, have you considered print marketing?

Promotional Printing and Marketing in Fall

While we are living in the digital era, the appeal of the printed marketing tool has not yet been diminished. Even now, people look for promotional printing so that they can create an everlasting impression in the mind of the target audience. Printed promotional products offer a tangible appeal that is absent from the digital format. This is why promoting with printed tools is still successful. If you are looking for online printing in California, especially in Central California, and areas like Fresno, Bakersfield, Visalia, San Luis Obispo, Paso Robles, Los Angeles, you are in luck. There are many printing companies in California like Hamilton Marketing that can help you with your fall print marketing.

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Now, let’s dive deep into the strategies that you can use for making your fall print marketing successful.

Increase Visibility

Increasing visibility is crucial when it comes to print marketing. You need to be more visible so that your target audience can always see you and when in need, think of you. In this case, printed promotional products can be really helpful. You can distribute flyers, business cards, brochures and catalogs among your local audience and get the necessary attention from them. 

Targeting the Right Demographic

When you are going for printing promotional tools, you need to ensure that you are targeting the right demographic. With the help of direct mail postcards and catalogs, you can do that easily. Use your digital marketing tools to find out the right section of the customers as per their age, geographical location and buyer's persona, and get postcards and mailers printed and dropped at designated ZIP code. You can include a coupon code and a deadline for the discounts you are offering. This will create a sense of urgency for the target customers.

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Be Relevant to Your Audience

If you want to appeal to your target customers, you need to be relevant to them. This is where printed tools work like wonder. You can choose as many options as you need for promoting your fall discount. For example, your printed catalog can add Halloween decoration ideas or Thanksgiving recipes. This will help you not only become relevant but also foster long lasting relations with the customers. You can distribute flyers that will promote the offers for Black Friday or Cyber Monday. Options are limitless for you and you can easily become relevant to your audience.

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Customized Print Marketing

Your aim is to communicate with your customers and establish a bond of trust and loyalty. You can do that more effectively with the help of customized printing services. For example, Halloween or Thanksgiving are the perfect occasions when you can send out postcards with your greetings and offer. If you are launching a new set of products this season, get catalogs printed to create a tangible effect on the customers. You can print custom letterheads and envelopes that will carry your greetings for the holiday to your customers along with a discount code.

Encourage Impulse Purchases

Do you know what the most effective place is for impulse buyers? They make the decision of impulse buying at the checkout counter of the shop. So, utilize this option and promote your products at the checkout too. With floor sticker, window decals, wall decals and apparel printing, you can get a competitive edge when you encourage impulse buying.

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Focus on Winter Holidays

If fall arrives, winter cannot be left behind. So, when you are planning to focus mostly on your fall marketing, you can actually jump start the winter holiday marketing too. For example, think of yourself as a clothing store owner who is bringing some new winter wear this season. You can start marketing them in advance with your high quality custom printed catalogs that will come with the details and attractive pictures. You can print calendars. This way you can stay far ahead of your competitors. And when your customers will look at the calendar, they will see your brand name and logo too. With postcards and flyers, you can send out early bird registration code too. 

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So, what are you waiting for? Now as you know how you can ace your fall marketing campaign, don’t waste time. Find the right printing company and place your order.

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